Clear Horizons' President, Andy Cross, is a 25+ sales, marketing, and research veteran with a resume that covers tenure at Young & Rubicam (1978 to 1980), Pepsi-Cola - Vice President Marketing/Business Unit Manager (1982 to 1994), Nabisco - Senior VP Sales & Marketing (1994 to 1996), CMO of Arch Communications (the nation's largest wireless paging carrier - 1996 to 1998), CEO of Franklin Electronic Publishers, and Founder of Rosetta Marketing Strategies' Technology Practice (1999 to 2003).
Abstract
The following recaps a custom research study among Java software development
managers (a group that has great influence but has been historically
under-researched). The study found that the overriding issue, with regards to
code quality, frustrating these managers is their ability—or
inability—to minimize software failures/bugs in code before release.
This is followed by secondary concerns over not tracking quality early enough
in a project's development path, the need for clear and well-defined metrics,
inefficient use of time reviewing code, and the inability to track individual
developer's performance. Managers want a quality measurement system that will
institute solid quality metrics, help them track and train new hires, and
work with their existing toolsets. The key benefit would be a greater sense
of control driven by lower stress levels,... (more)
Clear Horizons' President, Andy Cross, is a 25+ sales, marketing, and research veteran with a resume that covers tenure at Young & Rubicam (1978 to 1980), Pepsi-Cola - Vice President Marketing/Business Unit Manager (1982 to 1994), Nabisco - Senior VP Sales & Marketing (1994 to 1996), CMO of Arch Communications (the nation's largest wireless paging carrier - 1996 to 1998), CEO of Franklin Electronic Publishers, and Founder of Rosetta Marketing Strategies' Technology Practice (1999 to 2003).
David Lucas
Shaul Efraim
Terence Martin Breslin
Cory Marchand
David Hughes
James Carlini
John Iffert
Dan Stolts
Joe Zeto
